Minute Winner - "You've got one Minute To Win It" was pitched to Jock Millgårdh and Mattias Olsson of Friday TV in November 2005.  

A fully extended fourteen page derivative version of Minute Winner, a game show entitled READ YOUR FORTUNE, with one million dollar prize money, ten challenges, prize ladder, etc, was submitted to Jock Millgårdh in 2007.

In 2007 Jock Millgårdh and Mattias Olsson made an animated promo and pitched the game show to NBC in 2008. NBC aired Minute To Win It the first time in March 2010, later adapted in 70 territories. 

Munute To Win It is distributed by Endemol Shine International and NBCUniversal.