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LUXURY TRAP, Lyxällan, was created since 2005 by IP creator and BUMP founder Derek Banner, based on an original idea and Danish draft by Anita L. Banner.
It was submitted in February 2006 to Danish TV3's Head of programming Karoline Spodsberg, and Metronome's Head of programming Jan Lagermand Lundme, and further discussed with Jock Millgårdh, co-founder of Swedish format company Friday TV, a Metronome Group and Endemol Shine company.
In April 2006 TV3, Friday TV, and Metronome decided to exploit the format and began development and pre-production, and production started in May 2006, filming in August 2006. The program was aired the first time on TV3 Sweden on November 1st, 2006, entitled in Swedish Lyxfällan. In 2008 the program was aired on TV3 Denmark, Luksusfælden, and on TV3 Norway, Luksusfellen.
Luxury Trap has currently been aired for more than twenty-five seasons in Sweden, and more than twenty seasons in Denmark and Norway.
There was a time when Danes used to save up money so they could afford something new. It is no longer the case. Today we want it all in half the time - even young people have expensive furniture, designer clothes, cars and latest technology. In other words, Danes borrow money like never before, the debt on credit cards, consumer loans, overdrafts, etc skyrocketing. It may take a long time to settle climbing debt. In Luxury Trap selected participants have the opportunity to get rid of their debt in just one evening - and get some good advice along the way so they do not wind up in a similar situation. The program is aimed primarily at an audience between 18 and 40 years old, who are still in their "establishment phase" and therefore tempted to borrow money for greater and lesser consumption.
Key Details from the original draft:
"Debt due to over-spending", "Participant tells the host how much they owe and why", "Promissory note (power of attorney)", "Blackboard with amounts and categories", "Material things", "Earned money is used to repay the debt "," Financial Advisors ", "Promissory Note or Power of attorney torn to pieces " ...