This is probably the lamest TV show idea, but Beauty and Vanity go hand in hand and make a billion dollar industry.
People are obsessed with legs, they come in all shapes, sizes, colours. Numerous articles have been published throughout the years with celebrities with the most attractive legs. 
What about the ordinary public?
In this new Entertainment Reality TV Show format, a jury and calves lovers across America are asked to cast their vote when twelve contestants with the most beautiful calves compete to win the title of Miss and Mr Calves USA and prize money. Bring in the calves!
MISS CALVES USA™, Mr CALVES USA™